Spotify's social integration: Love it or hate it?

Facebook announced several changes in the past week, one of which being the new requirement to have an account in order to use Spotify. Now, in my opinion, I see nothing wrong with this. First of all, over 750 million people have Facebook and I am betting a majority of Spotify users would already be in this category. Second, the music industry is undergoing a radical change and I think providing a social outlet just might be the answer to save it. Think about it - how do you find out about new music? Rarely are people browsing the CD aisle at the store anymore, and traditional radio is not the go-to choice. The answer? Find out what your friends are listening to and your library will expand tenfold.

And for those people who are concerned about an invasion of privacy? Well, the good news is Spotify enabled a "private listening" mode so every track doesn't show up in your Facebook profile. But if you are embarrassed to share your playlists with your friends because all you listen to is Michael Bolton, well then, I think there are other issues to address..

In the meantime, here are a few songs on repeat this week which I am currently loving:

• Wilco's entire album, The Whole Love, is now available. My two favorite tracks are "I Might" and "Whole Love."
• City and Colour's "Against the Grain." The band recently announced a Cleveland show at the end of November which I must attend!
• I first heard The Horrible Crowes "Behold the Hurricane" on The Morning Buzz on 88.3 FM and can't get enough. Great find of the week!

What do you think - should Spotify users be required to have a Facebook account? Do you want to know what music your friends are listening to?

Integrating social media and advertising: Intel

I came across a great case study of how social media is creating new opportunities for advertisers and small business owners. Intel recently launched "Visual Life" - a video series of how technology is positively impacting people's lives which ultimately serves the purpose of subtly promoting the Intel brand. I think it is a powerful way of integrating social media, advertising and marketing into one short promo video that takes the viewer through an interesting journey. One video I watched and particularly liked is the story of Kitty & Lala, two young Chinese wedding photographers who share their story of how social media and the Internet has allowed them to creatively pursue their dream job. A quote shared in the video that stood out: "Sometimes you must put pressure on yourself, because from this pressure, something creative will burst."

Take a few minutes to watch the video and see what you think.



Do you think Intel's use of storytelling is a creative way to promote their brand?