My own personal interest in social media and how it is changing the landscape of communication around the world admittedly originated with the days of Xanga and MySpace. I've long since abandoned both sites and have continued pursuing my growing fascination with social networking platforms. I'm always looking to companies who push the boundaries with innovative and creative approaches to integrating the social element into their campaigns. In particular, the blend of music and social media often grabs my attention. Send your favorite links my way at TheDailyChallengeBlog@gmail.com.