The band is running a pretty cool marketing campaign to spread the word about their new album. They are taking advantage of the nifty album cover to allow fans to create their own version with their initials to use as a Facebook or Twitter avatar. What better way to personalize your brand for your fans and initiate a grassroots movement for publicity? In our ever-connected-social-media-infiltrated world, standing out is important. In particular, the music industry is having a challenging time profiting and has to be creative. I'd say this idea is #winning!
Any other cool music marketing campaigns you've noticed lately?
In the meantime, enjoy the additions to the A-Z playlist project below, and continue sending suggestions to TheDailyChallengeBlog@gmail.com for your favorite morning tunes. Subscribe to the playlist on Spotify here.
"Gone in the Morning" - Newton Faulkner
"Helena Beat" - Foster the People
"Islands" - The xx
"Just One Look" - Doris Troy
"Kick Drum Heart" - The Avett Brothers
"Learnalilgivinanlovin" - Gotye
"Live in a Van" - Burlap to Cashmere